Tech HR 2017 is an annual event held in the city, that brings together human resource executives from around the country to share and discuss the developments in the world of corporate HR. Sodexo has had tied up multiple times with corporates and the Tech HR is always a good hub to meet people for new business. The brief to Xenium Digital was to engage with as many visitors as they can.

Multitaction is a touch-sensitive platform in which creators can amplify their visualisation and engage with the content that makes the experience extremely intuitive. An interactive simulation allows the user instant access to the content that creates an immersive experience.

Determining whether an HR is a compassionate, dynamic, cosmopolitan or an enthusiastic leader with the food choices they make, was the concept based on the Multitaction platform to engage with the HR professionals at the ‘Tech HR 2017’

‘Tech HR 2018’ showcased an intuitive, augmented reality-based simulation that decides whether the user is a sheriff, babysitter, evangelist, counselor, math genius, or a fire marshal based on the answers that the HR professionals gave while interacting with the setup.

The setup resulted in excellent user engagement and awareness.