Learnet is a game-changing app for Reliance employees that allows them to share their insights, upload videos and connect with their fellow Reliance colleagues around the world to boost productivity. Awareness for the same was negligible which is why Reliance wanted to highlight the Learnet app.

Augmented reality is a very intuitive way of putting any kind of content across. Xenium Digital created an app that could be accessed by Reliance employees, the app would scan the surroundings and accordingly augment a protagonist who would speak about the Learnet app, explaining its uses in detail. Reliance would further push more content on to the app over the next couple of years making the platform extremely dynamic.

The augmented reality based app enhanced user engagement and changed people’s perspective about utilising the digital medium to stay connected. What otherwise would have been a low involvement scenario turned out to be an immersive experience for the users.