In the year 2019 Pidilite celebrated 60 years of success along with its trustworthy employees. Pidilite roped in Xenium Digital, to launch their 60th-anniversary pack with the innovative 3D hologram technology.

Pidilite has dominated the world of adhesives, ever since it was first launched in the year 1959 by Mr. Balvant Parekh. Its product, Fevicol became synonyms with the word, 'glue' as it was the most popular adhesive in the country. It went on to become an integral part of every household and an indispensable tool for every professional. In the year 2019 Pidilite celebrated its 60th anniversary along with its trustworthy employees. The celebration would also mark the launch of its 60th-anniversary pack.

Pidilite roped in Xenium Digital, where they decided to introduce a technology that seemed to have appeared from the future. A giant 3D Hologram that will showcase their new pack, was preceded by an AV that would pay tribute to the hard work put in by each employee over the past 60 years. The hologram with an LED screen in the backdrop gave the impression that the visuals were floating in mid-air and the content made the pack look like it was a 3-dimensional object, that one could interact with. The event was a grand success and the hologram technology gave the 60th-anniversary pack the launch it deserved.