The World Dental Show, 2016, Asia’s biggest dental event was held in Bandra-Kurla Complex, Mumbai from the 7th to the 9th of October. It is considered as a trade and knowledge sharing platform for the people from the dental field, which includes dental professionals, academicians, scientists, clinicians, research workers and enthusiasts. The event exhibitors showcased latest in technology, cutting edge research and dentistry techniques to meet the growing demands of the ever-evolving world of dental science.

Of all the brands that participated in this event, Colgate could woo the maximum number of visitors at its stall. The reason……. cutting edge technology used, to communicate the new products to the visitors, as a fun filled experience. Xenium Digital Private Limited partnered with Colgate Palmolive to design the brand communication to be delivered for the new products and the entire user journey inside the stall. Colgate as a brandacknowledged the attention their products received during this event. Colgate showcased theirnew line of productsusing the Cubtile technology, in style. It was the first ever use of the Cubtile technology for a promotional activity like this in India and it was generously developed and executed by technological solution providers, Xenium Digital. Mr.Parveez Nasyam, Director of Xenium Digital PrivateLimited explains the Cubtile technology as a cubical shaped interface designed for manipulating complex 3D data in virtual environments. This device expands tactile input from surface-only interaction to full-volume manipulation, with an augmented-reality-like setup that blends interaction and visualization spaces to put 3D objects between the user’s hands.The Virtual Reality zone was another eye catcher, as it gave the audience a thrilling experience to the participant.Xenium Digital with its technical expertise created a tight rope walking game as an attraction for the visitor.

Using the state of the art technology and a thrilling experiential game, Xenium managed to convert maximum foot falls, at the Colgate stall,to an amazing experience for its audience. Hoping to use such innovative technologies now and in the future, Xenium promises to live up to its client’s expectations and contribute to building a better goodwill in the virtual reality world.